Plans and what each limit means

What a plan controls

Your plan sets how much you can track and how often, not the quality of the measurement. The main limits are:

• Companies and projects: how many brands and working spaces you can manage. Individual plans cover one brand; manager plans cover several.
• Prompts per project: how large a prompt set each project can hold. Higher tiers include more.
• Tracked competitors: how many rivals each project can have. Higher tiers allow more, and the number is per project, so a second project starts with the full allowance rather than sharing it. Rivals are the competitors measured everywhere (AI answers, off-site presence, the SEO comparison, keyword positions, alerts). Alongside them every project can watch up to 20 more brands for free on any plan, measured in the AI answers only (see Tracking competitors).
• Competitor scans: how many times per month LumaRank can find competitors for you automatically. Paid plans include a set number and the free plan includes one to try; the competitor exploration add-on adds deeper scans, and scan packs top you up mid-month (see Tracking competitors).
• Monitoring frequency: how often scheduled scans run. The free plan runs a weekly scan; paid plans run daily monitoring. Scheduled monitoring is included and never uses a refresh; the cadence you set is what determines how often it runs.
• Updated results: paid plans keep your results current using live web search, so a newer brand is measured accurately. The free plan uses a static snapshot instead (see How your results stay current).
• Monthly refreshes: your allowance for manual runs that pull fresh answers between scheduled scans (see Refreshes and how runs are billed).

The same measurement for everyone

Every paid plan is measured the same way, with the same assistants and the same live-search accuracy. Tiers differ by volume, frequency and coverage, never by how good the data is.

Choosing a plan

• Individuals tracking one brand usually want an individual plan.
• Agencies and teams managing several brands need a manager plan.
• Higher tiers raise the limits and add daily monitoring.

Where to see it

The Plans page shows your current plan, its limits, and what you have used this month. To change plans, see Upgrading, downgrading and checkout.