Tracking competitors

What tracking competitors does

The competitors you track are measured alongside your brand in the same answers, so you get a side-by-side view at no extra cost. You can see how often each competitor is mentioned, where they rank, and how your share of voice compares.

The Competitors view

Every project has a Competitors section. At the top you get an overview (share of voice and a visibility ranking of your brand versus competitors) and a head-to-head table that compares your brand with each tracked competitor at a glance. Below that is your competitor list.

• Add a competitor from the box above the list (a name and, optionally, its website). As you type, LumaRank checks brands it already knows: if there's a close match, it offers the recognized name and website so you can adopt it in one click and avoid a near-duplicate. Adding a competitor makes it available to the whole company and starts tracking it in the project you're in.
• Track or untrack each competitor with the toggle on its row. Tracking is per project: a project only measures the competitors you have switched on. The same competitor can be tracked in some projects and not others.
• Open a competitor (click its row) to see its own results in a side panel: visibility and share of voice over time, its on-page SEO score, and where it shows up off-site.

Adding a website as well as a name helps: the name is what we look for in the assistants' answers, and the website lets us include that competitor in the SEO comparison.

Websites are yours to set. We only keep a competitor's website when we can confirm it's really theirs, so we never guess one that could be wrong. If a tracked competitor is missing its website (or has the wrong one), use "Add website" / the edit icon on its row to set it. What you enter stays on your account and drives that competitor's SEO comparison; it is never shared.

Instant history. When you track a competitor that already appeared in your past scans, its history shows up right away, so you don't have to wait for a new scan to see how it has been doing. This holds even for competitors we only suggested and you had not tracked yet: they keep building history in the background, so if you adopt one later its past data is already there.

Finding competitors

If you are not sure who to add, LumaRank suggests them for you, ordered with the most visible first (the competitors showing up most, and highest, in the assistants' answers).

Automatic on your first scan. The first time you scan a brand, LumaRank looks for its most relevant competitors and starts tracking the ones that fit your plan's competitor slots, so your charts have useful comparisons from the start. Any it finds beyond your available slots are kept as suggestions you can track later.

From your data (free, in the "Explore competitors" box). Suggestions are scoped to the project you're in: brands seen in this project's scans (ranked by how visible they are), competitors you saved on your other projects, and brands commonly tracked by companies in your industry. Pick the ones you want and add them; there's no scan cost.

Explore (a web scan). We scan the web and return likely competitors with their names and websites, and you pick which ones to add. Each plan includes a set number of these scans per month (higher tiers include more). The competitor exploration add-on raises that: it runs deeper scans that surface more competitors and lets you focus a scan on a specific market, segment, or set of keywords. You can add or change the add-on from Plans.

How many you can track

The number of competitors you can keep depends on your plan; higher tiers allow more (see Plans and what each limit means). Each project can then track any number of them. If you downgrade, competitors you already have are kept: you just cannot add new ones beyond the new limit until you have room.

Where the comparison shows up

• In the AI Visibility results, the competitor comparison shows how you stack up in the assistants' answers (see Comparing against competitors).
• In off-site presence, your share of voice compares where you and your competitors show up across the web (see Share of voice).

Tracking the right competitors, and keeping the list current, makes every comparison more meaningful.