Comparing against competitors

Seeing where you stand

Visibility is relative. The competitor comparison places your results next to the rivals you track, so you can tell whether a score is genuinely strong or just average for your market.

What it shows

• Your brand and each competitor side by side across the visibility signals, including a head-to-head table on the Competitors view.
• Where competitors out-appear or out-rank you in assistants' answers.
• Whether a weakness is specific to you or shared across the field.

When you add a competitor that already showed up in your past scans, its standing appears immediately, so the comparison is complete without waiting for a new scan.

Getting a useful comparison

• Track the competitors that really matter: the ones buyers weigh you against. Add and toggle them in the project's Competitors view; see Tracking competitors.
• Comparison prompts sharpen this further (see Prompt categories explained).
• For mentions beyond the assistants' answers, see Understanding share of voice.