The Actions view

One place to act

The Actions Hub gathers every recommendation for your project. It is the place where you do things: the other views show you evidence, and each of them links back here when there is something to act on.

It has four views, which you can open from the sidebar or the tabs at the top:

• Roadmap: every fix, ordered so you always know where to start.
• Opportunities: openings grouped by area (by engine, where to get mentioned, keywords, competitors, Search Console, and SEO to AI).
• Content Briefs: what a page needs to cover to close a gap, plus a prompt for your own AI assistant. See content briefs.
• Progress: what you marked as being worked on, and what actually improved.

Each view has its own address, so a link takes you straight to the right one. When a report view sends you here, it opens exactly the part it was talking about.

The Roadmap

Actions are grouped into three stages by how much work they take, easiest first:

• Quick Wins: low effort, the fastest way to move your scores. The highest-impact one is flagged as your best first step.
• Momentum: medium effort, building on the early wins.
• Big Bets: higher-effort projects that reshape your visibility.

A short summary at the top tells you how many fixes are ahead and the total points they could add, so you can see the payoff before you dig in. The All / AI / SEO / Presence filter narrows the roadmap to one source when you want to focus.

Anything critical about your identity or reputation is pulled above everything else, under Needs attention, so it is never buried.

Opportunities

Everything that is an opening rather than a fix lives here, as one scrollable list with a row of jump links at the top:

• By engine: where a specific assistant is missing you.
• Get mentioned: third-party places worth earning a mention on.
• Keywords: per-keyword wins from your keyword tracking, like a keyword you rank for on Google that AI assistants do not cite yet.
• Competitors: where a competitor is ahead of you (see competitor opportunities).
• Search Console: openings from your real Google performance.
• SEO to AI: where a technical fix on your site would also lift how AI models see you.

A section you have nothing in will say so rather than quietly showing you something else.

Reading a row

Each action shows:

• What to do, and roughly how much effort it takes.
• Estimated impact: up to how many points it could add (see estimated impact).
• Priority: how urgent it is.
• Where it comes from: a "From:" tag naming the signal behind the action (for example SEO scan, Structured Data), with a link that opens the report where you can see the evidence.

Tailored to your scan

Where we can, an action names specifics from your latest scan instead of generic advice, so you know exactly where to act:

• Where you already show up (like Reddit or Wikipedia), so the advice is grounded in your real footprint.
• The third-party sites AI already pulls from for your space (so you know where to earn a mention). We never point you at your own site for this: getting cited only from your own domain is the weakest signal.
• The exact pages affected by an SEO issue, so a fix like "add title tags" tells you which pages.
• Who outranks you when someone searches your own brand name.

Some steps go further and are written for your brand and industry, phrased around the exact sources above, and carry a Tailored tag with the sources they draw on shown beside it. The tag only changes the wording: the estimated impact and the lever behind a tailored step come from the same rules as every other step, so the math never changes. If a tailored step ever reads wrong, use This doesn't look right to switch it back to the standard wording.

One check worth watching: if your robots.txt blocks the crawlers AI assistants use to read the web, your pages can't show up in their answers. When we detect that, it becomes an action. (Blocking the separate crawlers used only for model training is a different, valid choice.)

How to use it

Start on the Roadmap and work down: the Quick Wins are already at the top, so begin with your best first step. When a fix means writing or improving a page, open Content Briefs to get the outline for it. Re-run a scan after you make changes to watch the list, and the numbers, update, and check Progress to see what actually moved.