Competitor opportunities

What this shows

Competitor opportunities is the short list of places a competitor is ahead of you, and what to do about each one.

It covers two kinds of gap:

• SEO: a category where a competitor's site scores higher than yours (structured data, metadata, content, and so on). We show how many points you would gain on your SEO health score by matching them, so you can see which gap is worth the most.
• AI visibility: a competitor that shows up more than you in AI answers. We show their visibility next to yours so you can see the size of the gap.

How to read it

• Each row names the competitor, why it is an opportunity, and a concrete next step.
• SEO rows show up to +X pts SEO: the most your SEO score could rise if you close that specific gap to the competitor's level. It is a real, measured gap, not a guess.
• AI rows show a priority and the two visibility numbers side by side.
• The list is ordered so the biggest, most urgent gaps sit at the top.

Good to know

• SEO gaps only appear for competitors whose website you have added (we compare crawls). Competitors without a website can still show AI gaps.
• Everything comes from your latest scan, so run a new scan after you make changes to watch the gaps shrink.
• The same opportunities appear in your Actions view, and opening a competitor shows the gaps against that one competitor.