Content briefs

What a content brief is

A content brief turns one measured gap into a plan for a page. It tells you what to cover, not what to say. You will find it in the Actions Hub, under Content Briefs.

Each brief has up to four blocks:

• Headings to cover: the angles the page should work through.
• Questions to answer: the things a reader (and an assistant) will ask, worth answering plainly and early.
• Entities to mention: the terms and products that make the topic read as fully covered.
• FAQ to cover: short questions worth answering outright at the end.

We do not write the content for you

That is deliberate. Publishing large amounts of unedited machine-written text is a good way to lose trust with both readers and search engines, and it is not what earns you mentions.

Instead, each brief comes with a Copy prompt button. The prompt already contains your brand, the gap, the questions and the angles, so you can paste it into whichever AI assistant you prefer and start from something grounded in your own data. It also tells the assistant how to write: a plain, human voice with varied sentence rhythm, no marketing filler and no em dashes, so the draft reads less like generic AI and needs less cleaning up. Whatever it produces is still a draft: edit it, add what only you know, and check every fact before publishing.

Why the briefs are specific to you

A brief is built from your latest scan, not from a generic keyword list. Under "Grounded in" you will see chips naming the real sources behind it: sites the AI actually pulled from when answering about your space, and topics those pages cover that yours do not.

Click any chip to open it. For a site, you will see which questions it was cited on and the exact pages. For a topic, you will see how many independent cited pages cover it and one you can read. If a brief suggests something, you can always check where that came from.

Where briefs come from

Briefs appear for gaps we can actually evidence:

• A topic the pages AI cites keep covering, while your site does not.
• A keyword you track that no page of yours targets.
• A recommendation whose fix is to publish or improve a page.

You can also reach a brief straight from a recommendation in your Roadmap.

Good to know

• Briefs are available on paid plans, because they are built from the sources AI retrieved during a grounded scan.
• Drafting a brief keeps it, so opening it again is instant. It is redrafted only when the underlying gap changes.
• If a brief no longer matches anything in your latest scan, we will tell you rather than draft something unrelated.