Off-site presence and share of voice
Off-site presence and share of voice: why mentions across the web shape how AI talks about you and your competitors.
Why off-site presence matters
AI assistants form their impression of your brand from what exists about you across the web, not just on your own site. Off-site presence measures that cause directly: where your brand (and your competitors) actually show up.
Find it in the sidebar under AI Visibility.
What it tells you
- Where you're being talked about, and where you're absent.
- How your visibility compares to competitors on each source, your share of voice.
- Practical places to build presence that can, over time, improve how assistants describe you.
How it connects
Think of AI visibility as the effect and off-site presence as one of its causes. If assistants rarely mention you, thin presence is often part of the reason. See: