Off-site presence and share of voice

Why off-site presence matters

AI assistants form their impression of your brand from what exists about you across the web, not just on your own site. Off-site presence measures that cause directly: where your brand (and your competitors) actually show up.

Find it in the sidebar under AI Visibility.

What it tells you

• Where you're being talked about, and where you're absent.
• How your visibility compares to your rivals on each source, your share of voice. Off-site presence is measured for rivals only; brands on the watchlist are read out of the AI answers and do not appear here.
• Practical places to build presence that can, over time, improve how assistants describe you.

How it connects

Think of AI visibility as the effect and off-site presence as one of its causes. If assistants rarely mention you, thin presence is often part of the reason. See:

• The presence sources on your dashboard
• Understanding share of voice