Content relevance and topic gaps

Content recommendations

Most SEO checks look at structure (tags, links, files). Content recommendations look at what your pages actually say, and whether they cover what you want to be found for. There are two parts.

Content relevance

This category checks two things about your pages:

• Keyword coverage: for each keyword you track, is there a page actually built around it? A keyword with real search volume and no page targeting it is a clear opportunity: there's demand, but nothing on your site aimed at it. Keywords you already rank well for on Google are treated as covered, so you only see the genuine gaps.
• Readability: is your copy easy to read, or dense and hard to follow? Clear writing is easier for readers to use and easier for AI assistants to quote.

When a keyword has no page targeting it, the fix is usually to create or refocus a page with that keyword in its title and main heading, answering the question directly. You can manage the keywords this looks at in keyword tracking.

Topics the AI covers that you don't

When your scan runs with live web access, we can see the third-party pages the AI actually pulled up while answering questions about your space. This card surfaces the topics those pages cover that your own site doesn't.

Think of it as a reading list of what the AI already considers relevant, drawn from the pages it cited, not from a generic keyword tool. If several of the sources it trusts all discuss a topic and you don't, that's a strong signal to write about it: it gives the AI a reason to cite you next time.

Each topic shows how many of the cited pages mention it, and links to an example page so you can see how it's covered.

How to use it

Start with the keywords that have no page and the topics several sources share: those are the pages with the clearest payoff. Then use quick wins for the fastest structural fixes.