Competitor SEO benchmark

Benchmarking your SEO

A good SEO score means more in context. The competitor SEO benchmark compares your site's health against the competitors you track, so you can see whether you're ahead or behind in your market.

How to use it

• If competitors consistently score higher, their sites may be easier to crawl, faster, or better structured, clues for where to invest.
• If you're ahead, that's a genuine edge worth protecting.
• Combine it with branded search to see both technical health and how you rank for your own name.

Getting a fair comparison

The benchmark compares your site against your rivals. Brands on the watchlist are not crawled, which is what makes watching them free, so promote one to a rival if you want its site in this comparison. Make sure the rivals you list are real, comparable ones (manage them in the project's Competitors view). The more accurate the list, the more useful the benchmark.