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LumaRank

What the AI Visibility score reflects

What the AI Visibility score reflects: how to read your AI Visibility score and understand the signals behind it.

What the score tells you

The AI Visibility score (0-100) is a single, at-a-glance read on how well your brand shows up when people ask AI assistants about your market. Higher is better.

The signals behind it

The score reflects four things, which you can also explore individually on the dashboard:

  • Mention rate: how often you come up, especially in open questions that don't name you.
  • Position: where you land when an assistant lists options; being named first or near the top is stronger.
  • Brand understanding: how accurately assistants describe what you do.
  • Authority: whether you're treated as a leading, trusted option.

Mention rate and position answer "did you show up, and where". Brand understanding and authority answer a different question: "when you did show up, how well were you described". They're measured only on the answers that actually mention you, so an answer that leaves you out counts against your mention rate without also dragging down the two quality signals.

A note on scores from before August 2026

We corrected how the last two signals are averaged. Before the change, an answer that didn't mention you counted as a zero for brand understanding and authority as well, so a single miss was charged three times over and the score leaned harder on mention rate than intended.

Scores calculated after the fix read a little higher for the same underlying performance. If your trend line steps up around that date, that's the change, not a sudden improvement. Comparisons within the old period and within the new one are both sound; a comparison that straddles the change isn't.

How to use it