Reading the SEO health score

What the SEO score covers

Alongside AI visibility, each scan checks your website's conventional SEO health and gives it a score out of 100. It's a quick read on how well your site is set up to be found and understood, by search engines and AI crawlers alike.

Why it sits next to AI visibility

The two reinforce each other. A site that's easy to crawl, well-structured and clearly written is easier for AI assistants to understand and represent accurately. Improving SEO health often lifts how assistants describe you.

How to read it

• The score rolls up several categories. Open the breakdown to see which ones are strong and which need work. See What each SEO category checks.
• Start with the quick wins: the highest-impact fixes first.
• Re-run a scan after changes to confirm the score moved.

When there is no score

If your site is behind a firewall or bot protection that turns our crawler away, we cannot read a single page, so the SEO tab shows why instead of a score. That is deliberate: a number built on pages we never opened would look like a verdict on your site when it is really a verdict on the front door.

To fix it, allow our crawler in your firewall or bot-protection settings, then run the scan again. Everything else in the scan (your AI visibility, your prompts, off-site presence) is unaffected, since none of it depends on reading your site.