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LumaRank

How LumaRank works

How LumaRank works: companies, projects and scans, and how they fit together to measure your brand in AI answers and improve it.

The short version

LumaRank shows you how AI assistants like ChatGPT, Claude and Gemini talk about your brand, and how healthy your site is for search. Set your brand up once, run a scan, and you get scores plus a ranked list of what to fix.

The three things you work with

  • Company: your brand. It holds your domain, name, industry, description and the competitors you track.
  • Project: a workspace under a company. It owns your prompts, your scans, and the history that builds up as you re-run them.
  • Scan: one measurement. It asks the AI assistants your prompts, checks your site, and turns the answers into scores you can act on.

A typical flow

  1. Set up your company with your brand details.
  2. Add prompts, or generate a starter set: the questions you want to test.
  3. Run a scan and read the results.
  4. Fix something, then run another scan to see if it moved.
  5. Watch the scores trend on the overview dashboard over time.

New here? Open your company settings, generate a starter set of prompts, and run your first scan.