Date range, excluding scans and the competitor selector
Date range, excluding scans and the competitor selector: shape your charts to focus on the period and rivals that matter. Charts open on the last 30 days, and the window is shared across every view.
Shaping your charts
The overview and metric views give you a few controls to focus on what matters.
Date range
Charts open on the last 30 days. The date control in the header changes that: pick the last 7, 30 or 90 days, All time, or a custom span with your own start and end.
The window is shared. Change it on one page and every chart follows: your project Home, AI Visibility, SEO, Competitors, Trends, Keywords and Search Console. It is remembered on this browser, so the next visit opens where you left it. Custom dashboards are the exception, since each one carries its own period control.
Two things behave slightly differently under a shared window:
- A window with fewer than two scans in it has nothing to draw a line between, so the chart says so and offers a one-click Show all time. That is common on projects that scan weekly or monthly, and it is about the window, not about your data.
- Search Console keeps 90 days of history and a newly connected property starts with less, so that page tells you when the window reaches further back than the data it holds. Its opportunity lists stay on a fixed 28 day window, because they are recommendations rather than trends.
Latest-scan views are not affected. A single scan is a snapshot, so the window has nothing to filter there.
Excluding scans
Some scans are outliers: a test run, or one made right after a big change. You can exclude a scan from the charts so it doesn't distort the trend, without deleting it.
Competitor selector
Choose which competitors to plot. Showing only your closest rivals keeps charts readable; the timeline stays the same, you're just deciding which lines appear.
The chart opens on your rivals, because each one is measured on every scan and its line runs unbroken next to yours. Brands on your watchlist sit behind the Watchlist control in the same row: switch any of them on when you want it plotted. Its line will have gaps, since a watched brand is only measured on the scans where an answer named it, and a gap there means "not measured", not "not mentioned".
Tips
- Combine the filters: a tight date range plus two key competitors often tells the clearest story.
- Your selections shape what you see, not the underlying data, so change them freely.