LumaRank vs Profound
How LumaRank compares to Profound for AI visibility: engine coverage, conventional SEO, off-site presence and pricing. Reviewed July 2026.
Profound and LumaRank both answer the same question, “how does my brand show up when people ask an AI?”, but they aim at different buyers. Profound is an enterprise-grade AI analytics platform and the best-funded name in the category. LumaRank folds AI visibility, a full conventional SEO scan, and off-site presence into one tool priced for individuals and agencies, with a free tier to start.
Pricing and positioning below were last reviewed in July 2026 and can change. Check each vendor's site for the current numbers before you decide.
| Capability | LumaRank | Profound |
|---|---|---|
| AI engines tracked | ChatGPT, Claude, Gemini | ChatGPT, Perplexity, Google AI Overviews and more (broad enterprise coverage) |
| Conventional SEO scan | Yes, technical + content SEO scored alongside AI visibility | Focused on AI answer analytics, not a full SEO audit |
| Off-site presence and share of voice | Reddit, Wikipedia, web and Common Crawl, brand vs competitors per source | Citation and mention analytics across engines |
| Entry price | Free tier, then paid individual and agency plans | $99/mo Starter (ChatGPT only), $399/mo Growth, custom Enterprise |
| Best for | Founders, single brands and agencies wanting AI + SEO in one place | Enterprise teams with budget for a dedicated AI analytics platform |
Where Profound is strong
Profound has the deepest engine coverage and enterprise reporting in the category, backed by significant funding and a large customer base. If you need to track many AI engines at scale, with the org structure and support an enterprise contract brings, it is a serious tool built for exactly that.
Where LumaRank differs
LumaRank treats AI visibility as one half of a bigger picture. The same scan that measures how ChatGPT, Claude and Gemini describe you also runs a conventional SEO audit and maps your off-site presence, the Reddit threads, Wikipedia entries and web mentions that actually shape what models learn about your category. That connects cause (where you are talked about) to effect (whether you show up in the answer). It also starts free, and bills on refreshes rather than per query, so a single brand can get real value without an enterprise commitment.
Which to choose
Pick Profound if you are an enterprise that needs the widest engine coverage and dedicated analytics, and pricing is not the constraint. Pick LumaRank if you want AI visibility and conventional SEO measured together, with off-site presence explained, at a price a founder or agency can adopt today. See pricing for the plan details.
The fastest way to compare is to see your own numbers. Start with getting started and run a scan on your domain, or read how we measure to see exactly what goes into the score.